Amanda Terranova

Day Presenting:  Tuesday 30 October
Time: 11:30am-12:00pm
Session Concurrent C4: Marketing, Media and Branding
Presentation Title Fresh Thinking: A long life is worth caring about and so is the life of your brand
Position Title Director of Marketing and Brand
Company Mirus Australia

Abstract: 

At the ‘moment of truth’ when a consumer is about to make a choice, are you being discussed at the kitchen table or is your glossy new brochure already in the bin?

This presentation will showcase the success of a newly commissioned site that couldn’t be stopped even with the strong competition from established brands or rising flood waters! You will see their achievements with the implementation of an integrated marketing strategy to drive brand awareness and customer acquisition.

With a formulated marketing and admissions management strategy and tactical execution of traditional, digital and social channels across owned, earned, paid and employee media, this new Queensland provider is challenging and investing in “how we do marketing” to today’s savvy consumers.

You will discover how this CEO has adopted contemporary practices and a disciplined approach to research, segmentation, targeting and positioning. In this presentation, you will see the results of actual marketing, media and brand campaigns including just one 3 hour event, which resulted in 41 new leads and 55 warm contacts to nurture.

Forget the meaningless buzzwords and focus on professional sales and marketing practices to build a strong customer-centric approach to your promotion and financial results. Understand the relationship between marketing and admissions management for an improved customer experience. Understand your C2As from your MQLs and SQLs in a B2C market that expects a delightful CX.

Sharing professional marketing knowledge and actual examples from the industry, this session will provide you with the inspiration for future investment and to achieve a competitive edge.

We work with brands that are #makingagedcarebetter

Biography:

Amanda has returned to Mirus Australia to drive the growth of the company brand & build a team, which offers a retained marketing service to age service providers. Prior to her return, Amanda spent 7 years learning the aged care industry with a B2B educational vendor in Australia, UK, Ireland and New Zealand and a Board Directorship with Seniors Rights Services. Amanda ‘fell’ into aged care, after returning to Sydney, Australia to live. Amanda spent the previous 6 years in New York, USA working for the WPP group of media and advertising companies. She held a global marketing position & had the opportunity to work directly with Dell Computers, GSK, Saks 5th Avenue, AT&T & Proctor and Gamble. Amanda is keen to help shape the professional marketing reputation in the sector and support the growth and attraction of young professionals to utilise their skills and talent in the industry too.