Bruce Mullan

Day Presenting:  Monday 29 October
Time: 11:00am-11:30am
Session Concurrent A2 – Innovation
Presentation Title US Aged Care Insights on Innovation
Position Title CEO and Founder
Company The Purpose Driven Group


What can we learn from America about aged care innovation? Right now, many Australian for-purpose organisations are navigating an uncertain future. America can provide some us with some ideas and insights to innvoate. In the US, 10,000 Baby Boomers turn 65 every day. By 2060, there will be 98 million older adults (from 47.8 million in 2015) and 1 in 5 Americans will be older than 65 … and 12 million older adults will have some form of dementia.

Our presentation for Australian service providers contains six inspiring case studies on aged care innovation and eight exciting hi-tech products:

Kansas City Technology Pilot – A three-way partnership to explore the use of video conferencing technologies to reduce social isolation in home-bound seniors.

St. Barnabas – Leading aged care provider running senior cyber cafés across Los Angeles, and has recently launched a dedicated technology conference for consumers (not service providers).

San Fransisco Village – A senior service organisation driven by the premise of ‘intentional community’, independence through community and funded via a unique subscription model. There are now 60 “villages” across California providing a wrap-around service for seniors.

On Lok – Known for introducing the Program of All-inclusive Care for the Elderly (PACE), a ground-breaking model of coordinated service delivery and innovative financing at the time. On Lok has been expanding across California and offering east-west medicine and inter-generational programs.

Future In Sight – a vibrant and financially sustainable nonprofit that delivers outstanding services by innovating new practices requiring a combination of new research into the emerging and unmet needs of seniors as well as active and engaged experimentation around new approaches for delivering rehabilitation services.

New York Dept of Ageing – developed an innovation board game to help uncover issues of financial hardship, hygiene issues and forms of elder abuse.

Eight hi-tech innovations for Aged Care:
– Liftware – A selection of stabilising and levelling handles for the elderly to assist eating.
– Project Ray – World’s first cell phone for the visually impaired blind the with an intuitive eye-free interface.
– Accessible Olli – Mobility transport for the elderly via a self-driving shuttle bus.
– iXsensor PixoTest – Measures Blood Glucose, Total Cholesterol, HbA1c, Lipid and other integrated measurements via a mobile phone platform.

Our goal is to give Aged Care organisations the insights and ideas to be at the forefront of service and technology innovation at their organisation.


Bruce Mullan is CEO and Founder of The Purpose Driven Group – a boutique strategic business advisory firm dedicated to purpose-driven organisations. The company aims to assist NFPs to grow, save money or do better in a sustainable way to fulfil their purpose. A former PWC management consultant, Bruce has provided consulting services over many years to large corporate and purpose-driven organisations in Australia, New Zealand, North America, Asia and the UK. To date, Bruce and the Purpose Driven team has assisted charities, community care organisations, disability care providers, aged care providers and like-minded organisations balance their purpose with commercial imperatives.