|Day Presenting:||Monday 29 October|
|Session||Concurrent A3 – Consumer Directed Care|
|Presentation Title||The Kids are Coming|
|Position Title||Managing Director|
The inaugural Catalyst Report was released in 2017, presenting new market statistics on the cusp of major CDC reforms. The study gathered feedback from over 4,000 Australians in two age categories 45-65 and 65+. Survey respondents where either users or shoppers for home care services, or family members / carers of those ‘in market’. The study looked at choice criteria, information sources, brand awareness, service offer preferences and technology issues.
The 2018 Catalyst Report was another 4,000+ response study that tracked market changes and added other elements including of decision making triggers, advertising awareness, shopping experience, provider satisfaction, churn factors and service model preferences.
This presentation will review difference in how the ‘kids’ approach the home care market compared to their parents. Findings from The Catalyst Report will be combined with broader market insights, providing an appreciation of the decision making mind-set of Gen X’ers and Baby Boomers.
Delegates will gain a new understanding of how to engage a younger audience, both as shoppers and potential future customers.
Kevin McCreton is founder and managing director of Catalyst Research. Kevin has conducted studies across 40 different product and service categories in Australia and around the world. He was formerly Research Manager of Maritz UK and Associate Director of Millward Brown. Kevin specialises in relationship studies and gaining insight into consumer decision making.
Now in its 20th year, Catalyst counts Telstra, Nestle, Australia Post, Incitec Pivot, The Smith Family, Unilever, Navitas and Aon amongst its clients. Over 20 copies of The Catalyst Report on the Home Care market have been accessed by subscribers across 2017-18, encompassing major NPF, Religious and Private Home care Providers.