During a career spanning twenty-five years, Damien has worked across the advertising, media and marketing industries in London, Sydney and Brisbane. He is now General Manager of Edmonds Marketing, a consultancy providing strategic marketing and communications management services to a range of health and aged care clients.
Damien will host a Masterclass on Positioning Your Brand for Success.
Organisations often promote their brand without understanding WHO their target customers are & WHY they’re different in their customers’ eyes.
This interactive masterclass involves a facilitated discussion of three key topics:
- Customer segmentation: You can’t be all things to all people, so segmentation identifies groups of customers who think, feel or behave similarly. It leads to greater engagement & greater brand value.
- Brand positioning: The most powerful concept in marketing is owning a word in your consumer’s mind. However, your customers position your brand, not you.
- Customer value: Adapting your services & communicating WITH (not to) your core segment over their lifetime.
If you don’t have a clear idea of your brand identity & key benefit for customers, then there’ll be inconsistency in your communications activity – this results in a weakened call to action & under-performing marketing outcomes.
Wednesday Masterclass: Marketing and Branding, 9.00am-12.30pm