Topic: Creating strategic change within your workplace culture

Day: Wednesday 14 October 2020

Time: 4:00pm – 4:20pm AEDT

Abstract:

2020 is bringing the aged care sector’s greatest challenges to a head, leaving services vulnerable and exposed. The Royal Commission, the COVID-19 pandemic, heightened community anxiety and ever-increasing consumer expectations dictate that significant change is required. This also makes it our greatest opportunity to take ageing experiences to the next level, but it is far easier to talk about what should happen… then to make it happen. To achieve and sustain consumer-led quality care, services must go beyond traditional perceptions and attitudes and create strategic change within workforce cultures. Together we will dive into just some of the key research we have conducted on: 2020 is bringing the aged care sector’s greatest challenges to a head, leaving services vulnerable and exposed. The Royal Commission, the COVID-19 pandemic, heightened community anxiety and ever-increasing consumer expectations dictate that significant change is required. This also makes it our greatest opportunity to take ageing experiences to the next level, but it is far easier to talk about what should happen… then to make it happen. To achieve and sustain consumer-led quality care, services must go beyond traditional perceptions and attitudes and create strategic change within workforce cultures.

Together we will dive into just some of the key research we have conducted on:  

• Consumer centricity completed in conjunction with Harvard Business Review.
• Strategic change completed in conjunction with Harvard Business Review.
• Aged Care accreditation/compliance.
• The state of quality management within the aged care sector (proprietary research). 

This information will provide attendees with the necessary context and insights to better understand and implement a proven approach for change, which involves: 

• Workforce engagement around purpose: understanding the why at both an organisational and personal level.
• Detailing the externalities that have driven the need for change: this is critical as when change is needed we psychologically resists as it often invalidates our prior efforts, so presenting change in a way that celebrates past effort but focuses on an external shift as the driver, decreases sub conscious resistance within the workforce.
• Considering the personas of change resistance.
• Leveraging introspection and self-reflection to identify beliefs that impact mindset and willingness to adjust behaviour: communicating at individuals is ineffective compared to having them self-identify challenges and self-remedy in order to improve the culture in the workplace.
• Determining approaches to overcome.
• Inspiring and motivating the shift, supporting current and emerging leaders in doing so.
• Staying the course: through measurement and reinforcement (continually linked to purpose with a focus on individual accountability and engagement). 

Finally, I will share some examples from both Aged Care and more broadly from around the world, where organisations have successfully created a consumer centric and quality orientated strategy, workforce and culture. This will include videos, frameworks and artefacts to elevate the maturity and thinking across the sector. Attendees will feel inspired upon closing, the presentation designed to engage and invigorate the audience to be the change that the industry needs.

Biography:

Brad Meehan is a member of the Aged Care Quality Association (ACQA) as well as the Managing Director of Strativity Group (the world’s leading customer strategy, experience design and change consultancy). Brad has designed and deployed enterprise level consumer-centric and capability building transformation programs for many ASX100 companies, Health Care providers and GOCs. He has expertise in strategy, design/innovation, operating model development, consumer centricity, governance, quality management and large-scale cultural change. Brad has advised the leadership teams of Aged Care and Health Care organisations including BaptistCare NSW, IRT, Allity Aged Care, Benetas, Catholic Healthcare Services, Calvary Health, Cabrini Health, Johnson & Johnson and Novartis to name a few. Brad has also lectured in QUT’s MBA program in the fields of strategy and customer experience management and has delivered over 50 keynotes and conference presentations both internationally and across Australia.

Recent Appearances:
Criterion Conference Governance in Aged Care (2020)
Criterion Aged Care Conference (2019)
Customer Experience Summit (2018, 2019)
CXO Leaders Summit Australia (2017, 2018, 2019)
CCO Australia (2017, 2018, 2019)