Topic: It’s not about dignity and respect, it’s far more nuanced than that!  The keys to a sustainable future in Aging – Home Care

Day: Friday 23 October 2020

Time: 1:30pm-2:00pm AESDT


Much is made of the notion of “dignity and respect for care recipients”. But the research tells us that older people, like everyone else, are actually seeking “quality of Life” which is much more than dignity and respect.

Pride Living has extensive research on the motivators of people seeking home supports and the business models of a number of prominent providers of home-based services. We’ve identified a yawning gap between what providers are selling and what the research tells us people want to buy.

The field is wide open to providers who can align their home care business models so they meet the expectations of consumers. We calculate there is an untapped market that exceeds $3Bn per annum.

This session will explore the evidence that supports our analysis of the market and provide insights, based on case studies of how providers can build sustainable home care businesses that are more profitable, less dependant on Govt funding and that provide better outcomes for consumers


Bruce is the Managing Director of Pride Living. He has more than 25 years’ experience consulting to providers of aged care services covering strategy, mergers and acquisitions, market assessment and other operational optimisation programs. He is a regular presenter at national conferences. He has worked with Govt on analysing the drivers of performance among providers. Pride Living provide thought leadership on a number of areas including revenue maximisation and business models.


As a Non-Executive Director and Chairman of the Audit, Risk Management and Compliance committee of RSL Life Care a major provider of residential, home care and retirement living services he brings a unique insight into governance in aged care organisations.


Understandably, he has a wealth of experience gained from working with providers in all states of Australia. Pride Living’s client base includes for-profit and not-for-profit providers, listed and privately owned groups. Their clients include some of Australia’s largest and smallest providers.

Bruce is an engaging speaker who shares knowledge and insight generously with his audience