Topic: Reputation Management

Day: Friday 16 October 2020

Time: 12:00pm-12:30pm AEDT


Ultimately all forms of communication are about making connections that change lives. At its best communications improves understanding, drives better behaviours, builds confidence, encourages collaboration, moves people, teaches, sparks new thinking, breaks down barriers, mitigates outrage, reassures and builds trust. During a major crisis like the global pandemic we’ve all experienced together, it saves lives. As we now move into recovery and rebuilding trust and confidence, storytelling is paramount in connecting people to a common purpose. If you understand the power of creating these connections, then communications can be a positive force for good. 



Clare Gleghorn has more than a decade of experience working in government, public affairs and corporate communications roles in Australia and overseas.

She started her communications career with the Victorian Government, where she worked on a number of portfolios including youth affairs, employment programs, seniors, and sport and recreation. She also helped to develop the then State Government’s family violence report card, coordinating content and data from several ministerial offices and multiple policy areas across Government.

Following a stint in London working with Shell and the UK Government, she returned to Melbourne and worked on the Planning and Local Government portfolios and with the Regional Rail Link Authority managing community, media and stakeholder engagement activities.

Prior to joining Bastion Reputation Management as General Manager in August 2015, Clare was Director of Corporate for the Melbourne office of Edelman, the world’s largest public relations firm, where she led a number of high profile corporate and issues management accounts.

Throughout her career, Clare has worked across a diverse range of industry sectors with a strong focus always on strategic communications, stakeholder management and issues and crisis preparation and response.

Clare emphasises attention to detail, empathy, honest counsel and meticulous planning in all her work.