Topic: A picture paints a thousand words – How this approach embeds critical messaging and influences change.

Day: Monday 12 October

Time:  3:30pm-4:00pm AEDT


Humans – we are wired to respond to images faster and with a deeper connection and understanding than words. Images or imagery can be visual or thought based and are a great first line of communication that can open the doorway for further discussion.
When people can ‘see’ the issue, it is like a visual anchor which leads to greater understanding. Even where a person experiences visual impairment, the power of an image can invoke greater curiosity and thinking, over text or words.
Now don’t get me wrong words are valuable and certainly have their place in fleshing out an idea or issue. However, in a world of noise and distraction especially in a time of crisis where people are under pressure we need more than words, we need to capture attention and engage.
An approach that works well across a range of contexts, including where people have low English literacy or for those where English is not their first language – are visual ‘Story Boards’. By visualising an issue and a potential response people can engage in the story placing themselves in the picture. By doing so, they are more likely to engage with and respond appropriately to the issue.
The Aged Care Quality and Safety Commission (ACQSC) also recognise the value of a visual story-based approach when communicating critical COVID-19 messages to staff and consumers, across a range of service contexts including community and residential, urban and remote. As a response the ACQSC engaged CDCS and critical friends in developing targeted visual messages relating to COVID-19 and other emerging issues.
In this presentation we demonstrate how storyboards can be incorporated into staff training and consumer communication both as a stand-alone resource, or as part of a scaffolded approach.
Participants of this session will gain a deeper understanding of how to engage teams and consumers using visual and story-based approaches to improve communication.
Participants will also learn how to effect change and embed better habits including the correct use of PPE, better risk recognition and increased compliance with safety measures.





Donna has a background in management and compliance with qualifications in Human Movement, Health Service Management, Health Economics and Governance. Roles over the last 26 years have included working for State and Commonwealth Government agencies, Aboriginal community-controlled health organisations, local Government, the NGO and private sectors.
As a panellist on the Department of Health’s Rural and Remote Service Development Assistance Panel, Donna and her team have worked in most parts of Australia, supporting community, residential and flexible aged care services with compliance, change management, resource development and governance.
Donna and the CDCS team contributed directly to the development of the Aged Care Quality Standards as a member of the Commonwealth Aged Care Technical Advisory Group. Additional work has also included development of targeted resources for rural and remote providers and consumers for Australian Aged Care Quality and Safety Commission on the Aged Care Standards.
Donna has a passion for ensuring that Staff, Management and Boards are supported through strong management and governance structures, resulting in better outcomes for their communities.