Sharon Blackburn, chief culture officer, ballycara

Biography:
Sharon has worked in the independent social care sector for 28 years, having previously spent 12 years in the NHS in a variety of roles. She has held a number of Executive leadership roles within for profit; charity; housing and not for profit organisations. She is a change agent and always has people who use services at the heart of all that she has achieved.
She has served on a number of national policy groups representing adult social care, where she seeks to bridge the gap between policy and practice- this has included the former UK Prime Ministers Nursing and Care Quality Forum.
Sharon routinely speaks at national and international events regarding aged care.
Until December 2018 She was a director of the Residential Forum, a director of CommonAge and Vice Chair of NAPA.
Sharon began her role at the National Care Forum in 2009 as Policy and Communications Director. In addition to representing members at national and international events, Sharon has developed skills in social care and health policy and regularly works with directors and boards on the successful management of change.
Sharon was awarded a CBE in the 2016 New Year’s Honours for services to nursing and the not-for-profit care sector.

Session: 
Day 2, 4:55pm – 5:25pm – Making it Real – the UK experience

Sharon Blackburn

Abstract:
There is an inevitability for all providers across the Age Services industry that our sustainability and growth is intrinsically linked to delivering and showcasing how consumers direct their care. The introduction of a new regulatory framework and standards compels us to not just listen to the consumer but truly understand and allow them to direct how support services and accommodation are provided. They are Experts by Experience.
This presentation will be delivered by one of the most highly experienced leaders across the United Kingdom ageing services industry, Mrs Sharon Blackburn CBE, who is now Chief Culture Officer, BallyCara.
Sharon will share her experience and insights into making it real for people using services; their families and the staff that work with them. Sharon will explore how we truly coproduce and enable engagement that moves beyond compliance. Delegates will walk away from Sharon’s presentation with no hesitation that Better Ageing Futures are directed by consumers; supported and enabled by service providers.