Topic: Growth of the silver economy driven by APAC’s baby boomers – Top Ageing Market Trends

Day: Tuesday 20 October 2020

Time:  1:30pm-1:50pm AEDT


The world of ageing is no longer one depicted by just images of frailty, grey hair and weaknesses. Instead, the 60+ population is overthrowing all pre-conceived notions of what old should look and feel like.

Globally, brands are actively trailblazing the silver demographic opportunities with product line extensions, personalisation strategies, technology innovations and niche sector marketing. The ageing market potential will continue to bring awareness to the business and showcase new market opportunities. The expectations for higher standards of living by baby boomers extends beyond healthcare; overlapping into every sector of our economy – from real estate, tourism, transportation, wellness, beauty, food, technology to financial products. The baby boomers’ attitude towards life, behaviour, wants, likes and dislikes change with time. The future trends dictated by the older adults will determine the success or failure of businesses that want to capture a piece of the lucrative US$4.56 trillion ageing market potential in Asia Pacific.





Influenced by the changing needs of her elders, Janice was inspired to start Ageing Asia to drive and nurture opportunities and the development of innovation and solutions that address the evolving needs of the rising ageing population in the region. Ageing Asia is Asia Pacific’s first industry network on the business of ageing, and represents over 1,700 active members with a shared goal to change the future of ageing.

Having accumulated a vast experience from visiting over 400 residential and aged care homes from over 15 countries since starting her practice in 2009, Janice has been actively involved in consulting organisations seeking global best practices in housing, health and care models that can be translated for the Asian market. She has also been quoted regularly in the media, such as the BBC, on Asia Pacific business trends in ageing. Janice has also launched several industry initiatives, including, ASPIRE55 – Asia’s first virtual retirement village, a wellbeing community that offers a combination of social, health and care services, but enables members to continue living in their existing homes.